If growing your email list to attract leads feels like a heavy lift that will take AGES to actually accomplish... one of my clients felt the exact same way.
She went from an email list of 100 people (after spending months of posting organically) to having an asset list of 900 highly-targeted, ideal leads for her future online course launch.
Having an email list of targeted, ideal customers for her offer was crucial to have a warm audience to sell to down the road.
She was trying to run ads on her own with little success and a lot of frustration.
The time she was spending trying to figure it out on her own was taking time away from her young kids, and other projects.
By partnering with us, she immediately cut her cost per lead by 80%!
Here's how:
Her offer was to teach people how to create passive income for themselves. It took a LONG time for her message to break through the noise of social media and be seen by her future students.
She had an e-book that wasn't really moving, but a hot free lead magnet that converted at 40%.
By identifying the most successful offer, we had already gained 40 leads in the first 6 days of running ads with low spend.
Once ads went live, she was "definitely starting to feel the momentum build!" and " getting exciting, especially to see that we're gaining traction during Q4 (even more so in NOVEMBER) which is always a harder time to compete for ad space and cut through the noise in general."
Consistently running ads for sales, yet continuously seeing a poor return on ad spend. This is what Amy, an e-commerce store owner, was experiencing before we stepped in. Frustrated and feeling defeated, she still kept hope that something could change and her money wasn't just going down the drain.
The business was established, had a great audience and sales outside of her website channel, yet her ads with a previous agency were falling flat. Consistently spending money on ads, yet overall revenue was stagnant. Not a cool position to be in.
What we realized was happening was essentially a cookie cutter e-commerce strategy; with little thought into how this brand's audience actually bought from her. Opportunities were being missed to convert NEW people into customers, as well as marketing to her existing people.
Not to mention, mediocre ads that really didn't resonate much with what her audience wanted.
We recognized the need for a fresh approach. We analyzed their customer data, identified their ideal customer profile, and developed a new ad strategy focused on direct sales and a seamless customer journey.
Within the first 60 days, she saw a 6X return on ad spend!
By understanding their customer's true needs and implementing a data-driven approach, we helped Amy see significant revenue return using the power of strategic ads.
Imagine juggling an online business while traveling the world teaching. That was the reality for Jan, an entrepreneur who runs an online membership for a very niche audience.
She wanted to share her expertise with a wider audience through her online membership. But the reality was: juggling teaching, traveling, and managing social media left her feeling overwhelmed and burnt out. The constant pressure to post, engage, and stay top-of-mind was draining her energy and joy.
She needed an automated way to reach new potential members and build her email list while focusing on her own expertise and travels.
With organic social media, she wasn't reaching enough of her ideal audience and struggling to generate consistent leads.
We were able to implement a targeted ads campaign strategy designed to attract highly qualified leads for her membership. The results spoke for themselves.
We generated high-quality leads at a cost of just $3.50 each. These leads were then nurtured through her automated email marketing system, ultimately converting into paying members.
Jan experienced a consistent 5x return on ad spend.
With consistent leads flowing in, Jan finally had the freedom to explore the world while her business thrived. She could spend more time teaching, connecting with her students, and deepening her expertise, all while enjoying the freedom of travel.
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Loveland, Ohio